Marketing

Identification and Guidelines of a Spokesperson Designate a articulation - initiatory accomplish person When the high impact of industrial accident happened (including death and suffering people), Vice chairperson and Managing Director, KWOK Ping-kwong, doubting Thomas go forth be thte 1st contact person. He will serve as the tip decision maker of the accident. He has sufficient ability to destination up the accident. Vice Chairman and Managing Director can bear the wide image and take the responsibility of the federation. It can mortify the media negative word-of-mouth of the accident. - second contact person We will practice a of age(p) staff who can persuasively deal and empathy with the accident. It will be thet head of PR department beca occasion it has special ability in communication with external. They can reduce the trouble of saying the treat things and resist the negative impact of the accident. Media culture and drills Media Training (e very 9-12 months) banter & Staging Company should view videos and read newsworthiness reports closely the trend of crisis and the newest topic about the competitors and its company. Hence, it can prevent the similar problem occurs and induce the crisis. Company also should uplift from the powerful spokespersons to deal with different kinds of questions during the press conferences.

Instruction Spokesperson needfully to understand media needs & their deadlines of reporting and expressing what CMT wants to communicate & provide educate media needs. When the industrial accident happens, spokesperson needs to respond media forthwith and explain wh! at happens of the accident. Simulation & Drama If necessary, company can use media converse in front of the camera during question session, such(prenominal) as television interview. Evaluation It needs to evaluate how the company faces to the media and then focussing on the improvement. To measure the media interview is good or not for the different questions. Crisis Management Training uniform CMT meetings Review the...If you want to compass a full essay, aver it on our website: BestEssayCheap.com

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